乔布斯的十大
1、如果每个人都要去旧金山,那么,花许多时间争执走哪条路并不是问题。但如果有人要去旧金山,有人要去圣地牙哥,这样的争执就很浪费时间了。
乔布斯指出合作的关键在于拥有共同目标。但当缺乏共同目标时,容易变得心胸狭窄,彼此误解并互相指责。因此,尽量去创造一个横跨各部门的共同目标,然后一起努力,就算有争执也没关系。
2、求知若饥,虚心若愚。(Stay hungry, stay foolish.)
56岁的苹果CEO乔布斯在2005年美国斯坦福大学毕业典礼上,送给毕业生的劝告是:“求知若饥,虚心若愚。”这求知与虚心的对象,与其说是白纸黑字,倒不如说是每天遇见的各种面孔;学会“读”人,每张脸都是好书的封面。当然,恶魔也就跟着变成金矿了。他勉励学生带着傻气勇往直前,学习任何有趣的事物。
3、时间有限,不要浪费时间活在别人的阴影里;不要被教条所惑,盲从教条等于活在别人的思考中;不要让他人的噪音压过自己的心声。
不要让别人的意见淹没了你内在的心声。最重要的,拥有追随自己内心与直觉的勇气,你的内心与直觉多少已经知道你真正想要成为什么样的人,任何其他事物都是次要的。乔布斯从不妥协,生命短暂,不应浪费时间活在别人的阴影里。他也从来不被教条所困惑,盲从教条等于活在别人的思考中;不要让他人的噪音压过自己的心声。最重要的,有勇气跟着自己的内心与直觉。
4、苹果公司开除我,是我人生中最好的经验。从头开始的轻松释放了成功的沉重,让我进入了这辈子最有创意的时代。
特立独行的乔布斯在给斯坦福毕业生的演讲中语出惊人:“(1985年)苹果公司开除我,是我人生中最好的经验。从头开始的轻松释放了成功的沉重,让我进入了这辈子最有创意的时代。”过去乔布斯总能败部复活东山再起,重要的就是他在败部出局时,抓住机会认真的面对自己内心对于热情的追寻。因此,他把落入败部视为生命中的苦口良药和寻找“真爱”的试炼。愈深的挫折反而让他更看清真相,激起热情坚持真爱。
5、我有很棒的经验,充沛的活力,再加上一点“梦想”,而且我不怕从头开始。
乔布斯在苹果公司的网站上这样介绍自己。当对日常生活失去热情时,要勇敢的放弃框架。乔布斯相信必须锁定正确的目标,把热情投注在最爱,自然就会有回报:“我根本不在乎市场占有率。我所关心的是怎么制造出世界上最好的微电脑,只要能够达成这个目标,我们市场占有率自然能够提升。”
6、创新=借用与连结
乔布斯总爱引用画家毕卡索的名言:“好的艺术家懂复制,伟大的艺术家则擅偷取。”他从不认为借用别人的点子是件可耻的事。乔布斯给的两个创新关键字是“借用”与“连结”。但前提是,你得先知道别人做了什么。
7、决不、决不、决不、决不放弃!(Never, never, never, never give up.)
乔布斯最喜欢引用邱吉尔说的,“决不、决不、决不、决不放弃!” 无论他人生中遇到任何挫折,休学或失业,他总是决不放弃,坚持下去。
8、你不可能有先见之明,只能有后见之明,因此,你必须相信,这些小事一定会和你的未来产生关联。
你没办法预见这些点滴如何联系,唯有透过回顾,可以看出彼此关联。所以你必须相信,无论如何,这些点滴会在未来互相连结,有些东西你必须相信,像你的直觉、天命、人生、因果,诸如此类种种。
9、如果你把每天都当成最后一天来过,总有一天你会证明自己是对的。
乔布斯十七岁时曾读过一句话:“如果你把每天都当成最后一天来过,总有一天你会证明自己是对的。”这句话对他影响甚深。过去三十三年来,他每天早上会对着镜子说:“如果今天是我生命中的最后一天,我还会想做今天要做的事吗?”每当遇到生命中的重大抉择时,只要想到将不久于人世,便可以帮助你做出决定。
10、你必须要找到你所爱的东西。(You’ve got to find what you love.)
乔布斯相信如果他没有被苹果公司解雇,这一切都不会发生。良药苦口,生命有时会给你迎头痛击,但不要失去信念。支持他继续走下去的唯一理由就是他深爱他的工作,而你也必须找出你的所爱。你的工作占据了生活大部份的时间,因此,唯有相信自己做的是伟大的工作,才能真正获得成就感。如果你还没找到,继续找。
1. 把标志画那么大干吗?苹果的产品要在任何时候都让人一眼认出是苹果的产品而非是苹果的标志。
2. 电脑对我来说就是史上最有用的一件工具,就像我们头脑的自行车一样。
3. 创新来自于对一千件事情说不,惟其如此,才能确保我们不误入歧途或白白辛苦。
4. 佛教有一句话,叫做初心,或初学者的心态,拥有初学者的心态是件了不起的事情。
5. 我们没有机会去做很多事情,而且,每一件事都要做到完美。因为,这就是生命。生命是短暂的,你会死去,不是吗?既然我们选择用我们的生命去做这件事,那最好做到完美,最好值回生命的价值。
6. 不要按照用户的坏习惯去设计,也不要按照程序员的思维去设计!
7. 我跟着我的直觉和好奇心走,遇到的很多东西,此后被证明是无价之宝。
8. 成就一番伟业的唯一途径就是热爱自己的事业。如果你还没能找到让自己热爱的事业,继续寻找,不要放弃。跟随自己的心,总有一天你会找到的。
9. 我愿意把我所有的科技去换取和苏格拉底相处的一个下午。
10. 我相信,将成功的创意者与不成功的创意者区别开来的要素中,有一半是坚韧执着的精神。
11. 是否能成为墓地里最富有的人,对我而言无足轻重。重要的是,当我晚上睡觉时,我可以说:我们今天完成了一些美妙的事。
12. 我们总是在想,可以进入哪些新的市场。但只有学会说不,你才能集中精力于那些真正重要的事情。
13. 有好的想法要坚持,不要被其他人的观点的噪声掩盖你真正的内心的声音。当你的想法站不住时,立即大度的丢弃,这其实是更是一种坚持。
14. 你的工作将占据你生活的很大一部分,唯一真正满足的方法就是做你认为伟大的工作。做好工作的唯一方法就是热爱你的工作。如果你还没有找到它,继续寻找。就像所有的内心事物一样,当你找到它的时候你会知道的。而且,就像任何伟大的事情一样,随着岁月的流逝,情况会越来越好。所以继续寻找,直到你找到它。——斯坦福大学毕业典礼演讲,20xx年6月
15. 成为公墓里最富有的人对我来说并不重要,晚上睡觉说我们做了一些美好的事情,那对我来说很重要。——1993年5月25日
16. 我非常幸运,因为我在很早的时候就找到了我真爱的东西。
17. 我23岁时的财富超过100万美元,24岁时超过1000万美元,25岁时超过1亿美元。不过,这些数字并不重要,因为我不是为了钱而工作的。
18. 把每一天都当做生命中最后一天去生活。
19. 我想如果你把一件事做得非常好了以后,你应该去做些别的了不起的事,而不是老在一件事情上停留太长时间。去想想,下一件事是什么。
20. 一旦有了一个好主意,我的一部分工作就是把这个主意拿给人看,就是去看看不同人会怎么想,让人们来谈谈这个主意,与人们争论这个主意,从100个人里收集建议,让不同的人去考察问题的不同层面。
21. 人们总是问我,为什么苹果用户那么忠诚。这可不是因为他们都是Mac教的成员!这真荒唐。
22. 这是我的关键词:重点和简单。简单可以比复杂更难:你必须努力工作才能让思维变得简单。——1998年5月25日
23. 乔布斯的名言大全
24. 有时候人们会担心自己将会失去某些东西。记住自己将要死去,这是我所知道的避免这个念头的最后方法。你已经了无牵挂,没有理由不去追随你的心。
25. 产品设计时的所有功能都是一个整体,不应该有任何理由去砍功能,破坏整体性。
26. 请遵从你内心的声音,它们已经知道你想成为什么样的人。
27. 并不是每个人都需要种植自己的粮食,也不是每个人都需要做自己穿的衣服,我们说着别人发明的语言,使用别人发明的数学...我们一直在使用别人的成果。使用人类的已有经验和知识来进行发明创造是一件很了不起的事情。
28. 我很难过,但这就是真相。当你有了孩子,你看待事物的角度就会发生变化。我们呱呱坠地来到人间,经历短暂的一生,然后无可避免地衰老死去。这是千古不变的规律。
29. 我会一直和苹果公司保持关系。我希望在我整个人生中,我都会有我的生命和苹果公司的生命互相交织。可能有几年我不在,但我会一直回来的。——1985年2月1日
30. 比别人少用一条线获得更低的工艺成本,比别人提供多一种价值认同并获得更高的.利润,这就是苹果。
31. 成功没有捷径。你必须把卓越转变成你身上的一个特质。最大限度地发挥你的天赋、才能、技巧,把其他所有人甩在你后面。高标准严格自己,把注意力集中在那些将会改变一切的细节上。变得卓越并不艰难——从现在开始尽自己最大能力去做——你会发现生活将给你惊人的回报。
32. 创新使领先者区别于追随者。
33. 你的时间有限,所以最好别把它浪费在模仿别人这种事上。
34. 我们在赌我们的未来,我们可不愿意去做那些你也做我也做的产品,让其他公司去做吧。对我们而言,总有下一个梦想在前面。
35. 人生短暂,过着过着你就没了,明白么?
36. 你是否已经厌倦了为别人而活?不要犹豫,这是你的生活,你拥有绝对的自主权来决定如何生活,不要被其他人的所作所为所束缚。给自己一个培养自己创造力的机会,不要害怕,不要担心。过自己选择的生活,做自己的老板!
37. 带着责任感生活,尝试为这个世界带来点有意义的事情,为更高尚的事情做点贡献。这样你会发现生活更加有意义,生命不再枯燥。需要我们去做的事情很多。告诉其他人你的计划,不要鼓吹,也不要自以为是,更不能盲目狂热,那样只会把人们吓跑,当然,你也不要害怕成为榜样,要抓住出头的机会让人们知道你的所作所为。
38. 这辈子成为最有钱的人对我来说没什么意思。对我最重要的是,每天晚上睡觉前可以对自己说,我们做了些了不起的事。
39. 没有人想死,即使想上天堂的人也不想死去。然而,死亡是我们共同的归宿。没有人逃脱过,因为死亡很可能是生命中最好的一个发明。这是生命的一场旅程,它清除旧的为新的让路。现在新的是你,但是从现在开始不久,你会逐渐变老,被清除。对不起,如此戏剧性,但是这是真的。——斯坦福大学毕业典礼演讲,20xx年6月
40. 不要为别人而活,也不要为今天的自己而活,把今天的工作做好了,明天自然属于你,薪水自然比别人高。
41. 犯错误不等于错误。从来没有哪个成功的人没有失败过或者犯过错误,相反,成功的人都是犯了错误之后,做出改正,然后下次就不会再错了,他们把错误当成一个警告而不是万劫不复的失败。从不犯错意味着从来没有真正活过。
42. 梦想吧,就像明天不会再到来一样。在没有悔恨、没有重来的生命里,用梦想作为我们抵抗世俗、挑战平庸、实现大我的支点,按自己所梦去活,按自己所想去做,改变自己,改变他人,改变世界!
43. 成为卓越的代名词,很多人并不能适合需要杰出素质的环境。
44. 不要迷惑于表象而要洞察事务的本质,初学者的心态是行动派的禅宗。所谓初学者的心态是指,不要无端猜测、不要期望、不要武断也不要偏见。初学者的心态正如一个新生儿面对这个世界一样,永远充满好奇、求知欲、赞叹
篇一:Steve+jobs的
Transcript of Jobs' commencement speech:
Thank you. I'm honored to be with you today for your commencement from one of the finest universities in the world. Truth be told, I never graduated from college and this is the closest I've ever gotten to a college graduation.
Today I want to tell you three stories from my life. That's it. No big deal. Just three stories. The first story is about connecting the dots.
I dropped out of Reed College after the first six months but then stayed around as a drop-in for another eighteen months or so before I really quit. So why did I drop outIt started before I was born. My biological mother was a young, unwed graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife, except that when I popped out, they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking, "We've got an unexpected baby boy. Do you want him" They said, "Of course." My biological mother found out later that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would go to college.
This was the start in my life. And seventeen years later, I did go to college, but I naely chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life, and no idea of how college was going to help me figure it out, and here I was, spending all the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back, it was one of the best decisions I ever made. The minute I dropped out, I could stop taking the required classes that didn't interest me and begin dropping in on the ones that looked far more interesting.
It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms. I returned Coke bottles for the five-cent deposits to buy food with, and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example.
Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer was beautifully hand-calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned
about serif and sans-serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.
None of this had even a hope of any practical application in my life. But ten years later when we were designing the first Macintosh computer, it all came back to me, and we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts, and since Windows just copied the Mac, it's likely that no personal computer would have them.
If I had never dropped out, I would have never dropped in on that calligraphy class and personals computers might not have the wonderful typography that they do.
Of course it was impossible to connect the dots looking forward when I was in college, but it was very, very clear looking backwards 10 years later. Again, you can't connect the dots looking forward. You can only connect them looking backwards, so you have to trust that the dots will somehow connect in your future. You have to trust in something--your gut, destiny, life, karma, whatever--because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well- worn path, and that will make all the difference.
My second story is about love and loss. I was lucky. I found what I loved to do early in life. Woz and I started Apple in my parents' garage when I was twenty. We worked hard and in ten years, Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees. We'd just released our finest creation, the Macintosh, a year earlier, and I'd just turned thirty, and then I got fired. How can you get fired from a company you startedWell, as Apple grew, we hired someone who I thought was very talented to run the company with me, and for the first year or so, things went well. But then our visions of the future began to diverge, and eventually we had a falling out. When we did, our board of directors sided with him, and so at thirty, I was out, and very publicly out. What had been the focus of my entire adult life was gone, and it was devastating. I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down, that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure and I even thought about running away from the Valley. But something slowly began to dawn on me. I still loved what I did. The turn of events at Apple had not changed that one bit. I'd been rejected but I was still in love. And so I decided to start over.
I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced
by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods in my life. During the next five years I started a company named NeXT, another company named Pixar and fell in love with an amazing woman who would become my wife. Pixar went on to create the world's first computer-animated feature film, "Toy Story," and is now the most successful animation studio in the world.
In a remarkable turn of events, Apple bought NeXT and I returned to Apple and the technology we developed at NeXT is at the heart of Apple's current renaissance, and Lorene and I have a wonderful family together.
I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful-tasting medicine but I guess the patient needed it. Sometimes life's going to hit you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love, and that is as true for work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work, and the only way to do great work is to love what you do. If you haven't found it yet, keep looking, and don't settle. As with all matters of the heart, you'll know when you find it, and like any great relationship it just gets better and better as the years roll on. So keep looking. Don't settle.
My third story is about death. When I was 17 I read a quote that went something like "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself, "If today were the last day of my life, would I want to do what I am about to do today" And whenever the answer has been "no" for too many days in a row, I know I need to change something. Remembering that I'll be dead soon is the most important thing I've ever encountered to help me make the big choices in life, because almost everything--all external expectations, all pride, all fear of embarrassment or failure--these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
About a year ago, I was diagnosed with cancer. I had a scan at 7:30 in the morning and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctors' code for "prepare to die." It means to try and tell your kids everything you thought you'd have the next ten years to tell them, in just a few months. It means to make sure that everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.
I lived with that diagnosis all day. Later that evening I had a biopsy where they stuck an endoscope down my throat, through my stomach into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated but my wife, who was there, told me that when they viewed the cells under a microscope, the doctor started crying, because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and, thankfully, I am fine now.
This was the closest I've been to facing death, and I hope it's the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept. No one wants to die, even people who want to go to Heaven don't want to die to get there, and yet, death is the destination we all share. No one has ever escaped it. And that is as it should be, because death is very likely the single best invention of life. It's life's change agent; it clears out the old to make way for the new. right now, the new is you. But someday, not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it's quite true. Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma, which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice, heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
When I was young, there was an amazing publication called The Whole Earth Catalogue, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late Sixties, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and Polaroid cameras. it was sort of like Google in paperback form thirty-five years before Google came along. I was idealistic, overflowing with neat tools and great notions. Stewart and his team put out several issues of the The Whole Earth Catalogue, and then when it had run its course, they put out a final issue. It was the mid-Seventies and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath were the words, "Stay hungry, stay foolish." It was their farewell message as they signed off. "Stay hungry, stay foolish." And I have always wished that for myself, and now, as you graduate to begin anew, I wish that for you. Stay hungry, stay foolish.
Thank you all, very much.
很荣幸今天能和你们一起参加毕业典礼,斯坦福大学是世界上最好的大学之一。我从来没有从大学中毕业。说实话,今天也许是我生命中离大学毕业最近的一天了。我想向你们讲述我生活中的三个故事。没什么大不了的,只是三个故事而已。
第一个故事是关于如何把生命中的点点滴滴串连起来
我在里德大学读了六个月之后就退学了, 但是作为旁听生还继续在学校听课,十八个月后才真正离开学校。我为什么要退学呢?
故事要从我出生前讲起。我的亲生母亲是一个年轻的未婚大学毕业生。她决定让别人收养我, 但收养人一定要大学毕业。在我出生的时候,她已经安排好了一切,使我能被一对律师夫妇收养。但是她没有料到, 当我出生之后, 这对律师夫妇突然改变决定,坚持想要一个女孩。于是我的养父母(他们当时在我亲生父母的收养人候选名单上)突然在半夜接到了一个电话:“我们这儿突然有一个男婴可以收养,你们想要他吗?”他们回答道:“当然!”但是我亲生母亲随后发现,我的养母从来没有上过大学,我的养父甚至高中没有毕业。她拒绝签署正式的收养文件。过了几个月, 我的养父母答应她一定要让我上大学, 我的生母才签字同意将我交给他们。
十七年后, 我真的上了大学。但是我很幼稚的选择了一所几乎和你们的斯坦福大学一样学费昂贵的学校。我的父母属于工薪阶层,他们几乎把所有积蓄都花在了我的学费上。六个月后, 我看不到这样上学的价值所在。我不知道今后将怎样安排我的生活,也不知道大学能怎样帮我找到答案。而现在,我几乎花光了父母一辈子的积蓄。所以我决定退学, 抱着一个信念,一切都会好起来的。我当时确实非常害怕, 但是现在回头看看, 那是我这一生中最好的一个决定。从我做出退学决定的那一刻开始, 我就可以不必去上必修课程,而是去选修那些我更感兴趣的课程了。
但是这一切并不全是那么浪漫。我没有了宿舍, 只能在朋友房间的地板上睡觉。我靠捡可乐瓶子来填饱肚子,每个瓶子当时可以换5分钱。每个星期天晚上, 我都要走七英里的路程,穿过城市去印度克利须那神庙,只是为了能吃上一个星期唯一一顿好一点的饭。但是我喜欢这样的生活。在好奇心和直觉的引导下, 我跌跌撞撞地前进,学到的很多东西以后被证明非常宝贵。让我给你们举个例子吧:
里德大学当时开设了也许是全美最好的美术字课程。学校里的每张海报, 每个抽屉上的标签,都用的.是漂亮的手写美术字体。因为我退学了, 不需要按照规定上课, 所以决定去上这个课,学学怎样写出漂亮的美术字。我学到了san serif和serif字体, 学会了怎样调整不同字母组合的间距, 认识到了怎样才能创造出最漂亮的印刷字体。这种艺术美丽、精妙而又富有历史渊源,是科学永远捕捉不到的,我发现它实在太美妙了。
当时这些东西看起来在我的生命中不会有一点儿用途。但是十年后, 当我们设计第一台苹果电脑的时候, 我想起了这些知识,把当时学的那些技巧都设计进了苹果电脑中。那是第一台使用了漂亮的印刷字体的电脑。如果我当时没有走进美术字课堂, 苹果电脑就不会有这么丰富多样的字体,以及赏心悦目的字体间距了;由于其它个人电脑纷纷模仿苹果机的设计,那么很有可能现在所有的个人电脑都不会有美丽的字体。而如果我没有退学, 就不会有机会学习美术字设计。当然,还在念大学的那个时候,我不可能看到未来,把这些点点滴滴串连起来, 但是十年后回顾往事时,一切就豁然开朗了。
再次想说明的是, 你在向前展望的时候不可能将这些点点滴滴连起来;只有在回顾过去时才能理解它们。所以你必须要有信心,这些片断在你的未来一定会
篇二:steve jobs 斯坦福大学演讲稿
Thank you. I'm honored to be with you today for your commencement from one of the finest universities in the world. Truth be told, I never graduated from college and this is the closest I've ever gotten to a college graduation.
谢谢大家。很荣幸能和你们,来自世界最好大学之一的毕业生们,一块儿参加毕业典礼。老实说,我大学没有毕业,今天恐怕是我一生中离大学毕业最近的一次了。
Today I want to tell you three stories from my life. That's it. No big deal. Just three stories. The first story is about connecting the dots.
I dropped out of Reed College after the first six months but then stayed around as a drop-in for another eighteen months or so before I really quit. So why did I drop outIt started before I was born. My biological mother was a young, unwed graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife, except that when I popped out, they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking, "We've got an unexpected baby boy. Do you want him" They said, "Of course." My biological mother found out later that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would go to college.
我在里得大学读了六个月就退学了,但是在十八个月之后--我真正退学之前,我还常去学校。为何我要选择退学呢?这还得从我出生之前说起。我的生母是一个年轻、未婚的大学毕业生,她决定让别人收养我。她有一个很强烈的信仰,认为我应该被一个大学毕业生家庭收养。于是,一对律师夫妇说好了要领养我,然而最后一秒钟,他们改变了注意,决定要个女孩儿。然后我的排在收养人名单中的养父母在一个深夜接到电话,“很意外,我们多了一个男婴,你们要吗?”“当然要!”但是我的生母后来又发现我的养母没有大学毕业,养父连高中都没有毕业。她拒绝在领养书上签字。几个月后,我的养父母保证会让我上大学,她妥协了。
This was the start in my life. And seventeen years later, I did go to college, but I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life, and no idea of how college was going to help me figure it out, and here I was, spending all the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back, it was one of the best decisions I ever made. The minute I dropped out, I could stop taking the required classes that didn't interest me and begin dropping in on the ones that looked far more interesting.
这是我生命的开端。十七年后,我上大学了,但是我很无知地选了一所差不多和斯坦福一样贵的学校,几乎花掉我那蓝领阶层养父母一生的积蓄。六个月后,我觉得不值得。我看不出自己以后要做什么,也不晓得大学会怎样帮我指点迷津,而我却在花销父母一生的积蓄。所以我决定退学,并且相信没有做错。一开始非常吓人,但回忆起来,这却是我一生中作的最
好的决定之一。从我退学的那一刻起,我可以停止一切不感兴趣的必修课,开始旁听那些有意思得多的课。
It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms. I returned Coke bottles for the five-cent deposits to buy food with, and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example.
事情并不那么美好。我没有宿舍可住,睡在朋友房间的地上。为了吃饭,我收集五分一个的旧可乐瓶,每个星期天晚上步行七英里到哈尔-克里什纳庙里改善一下一周的伙食。我喜欢这种生活方式。能够遵循自己的好奇和直觉前行后来被证明是多么的珍贵。让我来给你们举个例子吧。
Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer was beautifully hand-calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and sans-serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.
当时的里得大学提供可能是全国最好的书法指导。校园中每一张海报,抽屉上的每一张标签,都是漂亮的手写体。由于我已退学,不用修那些必修课,我决定选一门书法课上上。在这门课上,我学会了“serif”和"sans-serif"两种字体、学会了怎样在不同的字母组合中改变字间距、学会了怎样写出好的字来。这是一种科学无法捕捉的微妙,楚楚动人、充满历史底蕴和艺术性,我觉得自己被完全吸引了。
None of this had even a hope of any practical application in my life. But ten years later when we were designing the first Macintosh computer, it all came back to me, and we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts, and since Windows just copied the Mac, it's likely that no personal computer would have them.
一开始实在看不出所有这些会对我的实际生活应用有任何帮助。但是十年后当我们在设计苹果第一台电脑的时候,这些东西都跑出来了,我把它们全都设计到了电脑里。那是第一台有漂亮字体的电脑。如果我从来没有选过那门课,苹果电脑就不会有那些漂亮的字型,又因为微软是完全拷贝苹果,很有可能,个人电脑就不会有这些漂亮的字体了。If I had never dropped out, I would have never dropped in on that calligraphy class and personals computers might not have the wonderful typography that they do.如果我没有退学,我就不会去修那门写字课,个人电脑就不会像现在这样有令人愉悦的字体了。
Of course it was impossible to connect the dots looking forward when I was in college, but it was
very, very clear looking backwards 10 years later. Again, you can't connect the dots looking forward. You can only connect them looking backwards, so you have to trust that the dots will somehow connect in your future. You have to trust in something--your gut, destiny, life, karma, whatever--because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well-worn path, and that will make all the difference.
当然,当我还在大学时向前预测是完全不可能把这些点滴串联起来的,然而十年后再回顾时,就显得很明朗了。再说一遍,往前看,是连接不起这些点滴的,只有往后看才行。所以你必须相信,那些点点滴滴,会在你未来的生命里,以某种方式串联起来。你必须相信一些东西--你的勇气、宿命、生活、因缘,随便什么--因为相信这些点滴能够一路连接会给你带来循从本觉的自信,它使你走离平凡,变得与众不同。
My second story is about love and loss. I was lucky. I found what I loved to do early in life. Woz and I started Apple in my parents' garage when I was twenty. We worked hard and in ten years, Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees. We'd just released our finest creation, the Macintosh, a year earlier, and I'd just turned thirty, and then I got fired. How can you get fired from a company you startedWell, as Apple grew, we hired someone who I thought was very talented to run the company with me, and for the first year or so, things went well. But then our visions of the future began to diverge, and eventually we had a falling out. When we did, our board of directors sided with him, and so at thirty, I was out, and very publicly out. What had been the focus of my entire adult life was gone, and it was devastating. I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down, that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure and I even thought about running away from the Valley. But something slowly began to dawn on me. I still loved what I did. The turn of events at Apple had not changed that one bit. I'd been rejected but I was still in love. And so I decided to start over.
第二个故事是关于爱与失的。我很幸运。很早就发现自己喜欢做的事情。我二十岁的时候就和沃茨在父母的车库里开创了苹果公司。我们工作得很努力,十年后,苹果公司成长为拥有四千名员工,价值二十亿的大公司。我们只是推出了最好的创意,Macintosh操作系统,在这之前的一年,也就是我刚过三十岁,我被解雇了。你怎么可能被一个亲手创立的公司解雇?事情是这样的,在公司成长期间,雇佣了一个我们认为非常聪明,可以和我一起经营公司的人。一年后,我们对公司未来的看法产生分歧,董事长站在了他的一边。于是,在我三十岁的时候,我出局了,很公开地出局了。我整个成年生活的焦点没了,这很要命。一开始的几个月我真的不知道该干什么。我觉得我让公司的前一代创建者们失望了,我把传给我的权杖给弄丢了。我与戴维德-帕珂德和鲍勃-诺埃斯见面,试图为这彻头彻尾的失败道歉。我败得如此之惨以至于我想要逃离这儿。有个东西在慢慢地叫醒我。我还爱着我从事的行业。这次失败一点儿都没有改变这一点。我被逐了,但我仍爱着。我决定从新开始。
I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative
periods in my life. During the next five years I started a company named NeXT, another company named Pixar and fell in love with an amazing woman who would become my wife. Pixar went on to create the world's first computer-animated feature film, "Toy Story," and is now the most successful animation studio in the world.
当时我没有看出来,但事实证明“被苹果开除”是发生在我身上最好的事。成功的重担被重新起步的轻松替代,对任何事情都不再特别看重。这让我感觉如此自由,进入一生中最有创造力的阶段。接下来的五年,我创立了一个叫NeXT的公司,接着又建立了Pixar,然后与后来成为我妻子的女人相爱。Pixar出品了世界第一个电脑动画电影:“玩具总动员”,现在它已经是世界最成功的动画制作工作室了。
In a remarkable turn of events, Apple bought NeXT and I returned to Apple and the technology we developed at NeXT is at the heart of Apple's current renaissance, and Lorene and I have a wonderful family together.
在一系列的成功运转后,苹果收购了NeXT,我又回到了苹果。我们在NeXT开发的技术在苹果的复兴中起了核心作用,另外劳琳和我组建了一个幸福的家庭。
I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful-tasting medicine but I guess the patient needed it. Sometimes life's going to hit you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love, and that is as true for work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work, and the only way to do great work is to love what you do. If you haven't found it yet, keep looking, and don't settle. As with all matters of the heart, you'll know when you find it, and like any great relationship it just gets better and better asthe years roll on. So keep looking. Don't settle.
我非常确信,如果我没有被苹果炒掉,这些就都不会发生。这个药的味道太糟了,但是我想病人需要它。有些时候,生活会给你迎头一棒。不要丧失信心。我确信唯一让我一路走下来的是我对自己所做事情的热爱。你必须去找你热爱的东西,对工作如此,对你的爱人也是这样的。工作会占据你生命中很大的一部分,你只有相信自己做的是伟大的工作,你才能怡然自得。如果你还没有找到,那么就继续找,不要停。全心全意地找,当你找到时,你会知道的。就像任何真诚的关系,随着时间的流逝,只会越来越紧密。所以继续找,不要停。
My third story is about death. When I was 17 I read a quote that went something like "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself, "If today were the last day of my life, would I want to do what I am about to do today" And whenever the answer has been "no" for too many days in a row, I know I need to change something. Remembering that I'll be dead soon is the most important thing I've ever encountered to help me make the big choices in life, because almost everything--all external expectations, all pride, all fear of embarrassment or failure--these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to
avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
我的第三个故事关于死亡。我十七岁的时候读到过一句话“如果你把每一天都当作最后一天过,有一天你会发现你是正确的”。这句话给我留下了深刻的印象。从那以后,过去的三十三年,每天早上我都会对着镜子问自己:“如果今天是我的最后一天,我会不会做我想做的事情呢?”当答案持续否定一些次数后,我知道我需要改变一些东西了。提醒自己就要死了是我遇见的最大的帮助,帮我作了生命中的大决定。因为几乎任何事——所有的荣耀、骄傲、对难堪和失败的恐惧——在死亡面前都会消隐,留下真正重要的东西。提醒自己就要死亡是我知道的最好的方法,用来避开担心失去某些东西的陷阱。你已经赤裸裸了,没有理由不听从于自己的心愿。
About a year ago, I was diagnosed with cancer. I had a scan at 7:30 in the morning and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctors' code for "prepare to die." It means to try and tell your kids everything you thought you'd have the next ten years to tell them, in just a few months. It means to make sure that everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.
大约一年前,我被诊断出患了癌症。我早上七点半作了扫描,清楚地显示在我的胰腺有一个肿瘤。我当时都不知道胰腺是什么东西。医生们告诉我这几乎是无法治愈的,还有三到六个月的时间。我的医生建议我回家,整理一切。在医生的辞典中,这就是“准备死亡”的意思。就是意味着把要对你小孩说十年的话在几个月内说完;意味着把所有东西搞定,尽量让你的家庭活得轻松一点;意味着你要说“永别”了。
I lived with that diagnosis all day. Later that evening I had a biopsy where they stuck an endoscope down my throat, through my stomach into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated but my wife, who was there, told me that when they viewed the cells under a microscope, the doctor started crying, because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and, thankfully, I am fine now.
我整日都与诊断书待在一起。那天晚上我做了一个活切片检查,他们将一个内窥镜伸进我的喉咙,穿过胃,直达小肠,用一根针在我的胰腺肿瘤上取了几个细胞。我当时服了镇定剂,但是我的妻子告诉我,那些医生在显微镜下看到细胞的时候开始尖叫,因为发现这竟然是一种非常罕见的可用手术治愈的胰腺癌症。我做了手术,谢天谢地,我痊愈了。
This was the closest I've been to facing death, and I hope it's the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept. No one wants to die, even people who want to go to Heaven don't want to die to get there, and yet, death is the destination we all share. No one has ever escaped it. And that is as it should be, because death is very likely the single best invention of life. It's life's change agent; it clears out the old to make way for the new. right now,
篇三:乔布斯演讲 Steve Jobs' Commencement Speech
Mark the expressions of parallelism. Mark the verbal and prepostional phrases. Mark the sentences that interest you.
'You've got to find what you love,' Jobs says
This is a prepared text of the Commencement address delivered by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, on June 12, 2005.
I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.
The first story is about connecting the dots.
I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out
It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.
And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their
entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.
It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits(押金,预付金)to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:
Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces(字面,印出的文字或图样), about varying the amount of space between different letter combinations, about what makes great typography(印刷,排版)great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.
None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.
Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma(业,因果报应), whatever. This approach has never let me down, and it has made all the difference in my life. My second story is about love and loss.
I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned
30. And then I got fired. How can you get fired from a company you startedWell, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge(出现分歧) and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating. I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton(指挥棒)as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over. I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together.
I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you
believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.
My third story is about death.
When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today" And whenever the answer has been "No" for too many days in a row, I know I need to change something. Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor(肿瘤)on my pancreas(胰腺). I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.
I lived with that diagnosis all day. Later that evening I had a biopsy(活组织切除或检查), where they stuck an endoscope(内窥镜) down my throat, through my stomach and into my intestines(肠子), put a needle into my pancreas and got a few cells from the tumor. I was sedated(给…服用镇静剂), but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now.
This was the closest I've been to facing death, and I hope it's the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:
No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true. Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.
Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.
Stay Hungry. Stay Foolish.
Thank you all very much.