特斯拉我们并没有任何广告，也没有任何明星代言费，没有，我们也不打折，如果一个名人来买我们的车是因为他们喜欢这个车，并不是我们给他们打折。实际上我不喜欢营销这个概念，我觉得营销是很奇怪的概念，我不喜欢。我觉得营销好像就是要骗人买东西一样。
若我不这么投入，才是最大的冒险，因为成功的希望为零。
创业的几件重要的事情：一是努力工作；二是吸引优秀人才；三是将核心放在把产品和服务变得更好上；四是不要单一跟着大趋势走。
做企业就像吃玻璃，以及凝视着死亡的深渊，如果这看起来很吸引人的话。
我希望自己能够死在火星上——当然不是在进入火星大气层时就摔死。
我倒不是说一定要破坏，搞颠覆性的创新，但是有一些很重要的东西是需要实现的。为了达到这个目的，一定要有些颠覆的话，我是会做的……真正能够鼓励我的是，要进行颠覆性创新的时候，我才会去做必要的颠覆，必要的破坏。
本着开源运动的精神，为了帮助竞争对手迎头赶上，将开放特斯拉的专利，不会对任何使用特斯拉专利技术的人采取法律行动，目的是推动电动汽车技术的进步。
你可以拥有一辆很便宜但是很稳定的汽车，同样，这个规则也适用于火箭。
他说他分分钟可以造出特斯拉？ 好吧，我不认为比亚迪是我们的竞争对手。
美国著名特斯拉汽车 (TESLA Motors)CEO埃隆·马斯克的21句
(译： Kevin W)
1. "If something is important enough, even if the odds are against you, you should still do it." 如果一件事情对你很重要，即使成功的概率很小，你也应该去做
2. "(Physics is) a good framework for thinking. ... Boil things down to their fundamental truths and reason up from there." 物理是思想的框架。 。。。追索到事情的本质，再从那里思考下去
3. "The first step is to establish that something is possible; then probability will occur." 只有首先看到事情的可能性，才会有发生的机会
4. "It's OK to have your eggs in one basket as long as you control what happens to that basket." 只要你能左右一颗树的未来，那么你是可以在那棵树上吊死的
5. "Persistence is very important. You should not give up unless you are forced to give up." 坚持很重要， 永远不要放弃，除非不得已
6. "You want to have a future where you're expecting things to be better, not one where you're expecting things to be worse." 每个人都幻想将来会更好，而不是更糟
7. "It is a mistake to hire huge numbers of people to get a complicated job done. Numbers will never compensate for talent in getting the right answer (two people who don't know something are no better than one), will tend to slow down progress, and will make the task incredibly expensive." 雇佣许多人去做一件复杂的事，往往是错误的。数量永远不如质量 (三个臭皮匠不一定比一个诸葛亮强)，人多降低效率，增加成本。
9. "If you go back a few hundred years, what we take for granted today would seem like magic – being able to talk to people over long distances, to transmit images, flying, accessing vast amounts of data like an oracle. These are all things that would have been considered magic a few hundred years ago." 其实我们现在拥有的一切，在几百年前都是不可思议的魔术奇迹
10. "My biggest mistake is probably weighing too much on someone's talent and not someone's personality. I think it matters whether someone has a good heart." 我犯下的最大错误是过度看中人的才能而不是人品。我认为拥有一颗善良的心至关重要。
11. "When I was in college, I wanted to be involved in things that would change the world. Now I am." 我在大学的时候，一直想参与做能够改变世界的事情。而现在我就在做这样的事情
12. "I think it's very important to have a feedback loop, where you're constantly thinking about what you've done and how you could be doing it better. I think that's the single best piece of advice: constantly think about how you could be doing things better and questioning yourself." 我认为循环反馈很重要，这样你可以及时知道自己做得怎么样，是否可以做得更好。最好的忠告是： 重复问自己，我是否可以做得更好?
13. "I wouldn't say I have a lack of fear. In fact, I'd like my fear emotion to be less because it's very distracting and fries my nervous system." 我不敢说自己从未担心害怕过。 实际上我希望少一点担心害怕，因为它让我分心，使我焦虑
14. "Life is too short for long-term grudges." 生命太短暂，它无法承受无休止的恩恩怨怨
15. "Don't be afraid of new arenas." 不要害怕新的竞技场
16. "I think it is possible for ordinary people to choose to be extraordinary." 我想一个平常人完全可以选择不平常
17. "I could either watch it happen or be a part of it." 我要么旁观，要么参与
18. "Being an Entrepreneur is like eating glass and staring into the abyss of death." 做一个企业家就像吞玻璃和凝视着死亡深渊
19. "I would like to die on Mars. Just not on impact." 我情愿在火星上死去，而不是坠毁其上
20. On his favorite book when he was a teen, "The Hitchhiker's Guide to the Galaxy": It taught me that the tough thing is figuring out what questions to ask, but that once you do that, the rest is really easy." 关于少年时期最喜欢的书“银河系漫游指南“： 它教会我最难的是提出问题。 一旦做到了，其它会变得很容易
21. "I just want to retire before I go senile because if I don't retire before I go senile, then I'll do more damage than good at that point." 我只希望在自己衰老前退休，否则我只会成为累赘
